As Stat. reports, Nike, Adidas, Anta, Li-ning and Pepsi has become the five brands of sport shoes most highly evaluated by customers. And the whole concern proportion of these five brands reaches 77.8%, thereinto, concern proportion of the brand Nike is even as high as 44.84%, which reveals a high concern centralization. Customers love nike dunks, jordan shoes, nike air force one of Nike in particular.

Taking a look at their structure distributing, we can know Nike is at the top of the pyramid, and rank the first among brands enjoying the highest customer value, with the percentage of 44.84%. Nike has a strong ability of Research and Development, its new style is always fashionable in appearance Good88 and professional in function, e.g. nike dunks, jordan shoes, nike air force one and so on. Its one-up design plus its spotless quality make it enjoy people’s reputation, especially people like sports over the world. Moreover, another reason of its success is the strategy of its star goods. That is to provide excellent athletes their products with advanced technology and create its leading status when professional sportmen create sport miracles. This brand has become a symbol of God and social status, thus won wide fancy of sport lovers.