As the spigot of Germany sports brands, Adidas started its outdoor products sectors in 1991, in spite of its advantage of the largest sales network in the world, its outdoor products business for years has not been so prosperous. The latest news revealed that Adidas soundly announced that it would open its first outdoor shop in China.

For this, the manager of the Adidas outdoor products sector Rolf Reinschmidt said in the interview that “Adidas’ sale performance was good , with sales of 300 million Euros, the same year increased by 40% in the last year. And I believe that the setting up of Adidas outdoor sports stores will contribute a lot to its plan of entering the outdoor market across the board .

In addition to Adidas, Taiya limited liability company which contains the main business of sports shoes sole research and development, production and sales said that it would also wholly Jun88 invest in the construction of the RAX outdoor sports brand project of its subsidiary, the estimated investment was 46.4988 million Yuan, of which software and hardware and other facilities’ cost is 6.38 million Yuan, 40,118,800 Yuan of liquidity. Similarly, Lung Tak
Group whose origin is in the field of foreign trade processing with its new established outdoor equipment in the name of the brand, convened dozens of partners across the country to negotiate so as to alter to the domestic outdoor equipments market.

In fact, Taiya and Lung Tak’s bullish on outdoor sports market at the same time not a spur of the moment. As early as in June of this year, Taiya shares issued a Analysis of Outdoor Equipments Market and Competitive Potential of Taiya report, which pointed out that Chinese outdoor market was a linear upward trend, the outdoor sports equipment market would be at the growth rate of 50% per year, the potential market would be more than 10 billion Yuan.